Vision, Culture & History

Existing Buyers Journey
Buyer Profiles
Touchpoints
Buyer Satisfaction

Products & Services
Line Segmentation
B2B, B2C, B2G, etc.

Business Strategy

Competitor Landscape

Research & Analysis
S.W.O.T.
Site Visits
Interviews

Supplemental
Search Analytics
SEO Audit
Surveys
Focus Groups

Core Values
Golden Circle
Brand Pillars

Unique Value Proposition

Target Markets
Buyer Persona Profiles
Multiple Stakeholders

Differentiator Matrix

Competitive Advantage

Buyers Journey Outline

Supplemental
InBound
Social
Email
Influencer
Roll Out

Fundamentals
Elements
Archetypes
Personality

Narrative Voice
Tag Lines
Core Messages
Education
Entertainment

Visual Signature
Color Palette
Typography
Graphic Standards
Image & Video Styles

Buyers Journey
UX 360
Decision Matrix

Supplemental
Logo Design
Character Development

Website
Growth-driven design
Buyers journey design
Mobile UX

Email
Template/UX
Automation Schedule

Content
Copywriting
Landing pages
Blog Posts

Supplemental
Identity Collateral
eBooks
Video Production
Packaging
Trade Show Displays
Advertising
Public Relations
Corporate Communications
Vehicle Wraps
Experiential Marketing
Events